Journalism and Social Communication

If you want to influence the world, tell important stories and shape opinions – journalism and social communication is the major for you. The study combines knowledge of media, PR, marketing and new technologies. You will learn to create content for press, radio, television and the Internet, work with images, sound and words, analyze media messages and build effective communication. You will develop writing, rhetorical, analytical and interpersonal skills, as well as gain practical experience in media and communication institutions. This is a major for people who are curious about the world, creative and ready for action – a great start to a career in media, PR, marketing, culture or politics.

Information

Educational requirements

Competition on the basis of secondary school certificate – the result of the written test is scored on the two of following subjects:

a) English language or native language (50% of the final result) and

b) one of the following subjects: mathematics, foreign language, history, civic education, geography, Latin and ancient culture, history of art, history of music or philosophy (50% of the final result). If an applicant passed more than one of the above subjects, the best result is taken into consideration.

In addition to a Secondary School Certificate a candidate is also required to submit:

  • a certificate confirming English language proficiency at B2 level: (see the list)

* the written part of Polish matura examination in English language at the advanced level with the result 60% or higher is tantamount to a  certificate confirming English language proficiency at level B2

Admissions Office KUL will convert your results into Polish grading system according to the score convertion rules

Why Journalism and Social Communication at KUL?

Graduates of Journalism and Social Communication will gain many valuable competencies, including 5 unique skills:
 
  • Creation of professional multimedia content – the ability to write, record and edit material for press, radio, television and digital media.
  • Strategic communication and storytelling – the art of building messages that engage audiences and influence their opinions and emotions.
  • Analysis and criticism of media messages – the ability to recognize manipulation, misinformation and communication intentions in the media.
  • Media image and crisis management – competency in PR and crisis communication, essential in working for companies and institutions.
  • Proficiency in digital communication tools – practical skills in operating modern media platforms, applications and technologies.
  • This is a set of competencies that opens the door to working in the dynamic and diverse world of media and communications.

Studies prepare for:

  • continuing post-graduate studies
  • continue education on postgraduate studies

Our Graduates:

A graduate of journalism and social communication has a wide range of professional opportunities and prospects for development in the dynamically changing world of media and information. Among other things, he can work as:
journalist in press, radio, television and Internet portals,
PR and communications specialist in companies, public institutions and NGOs,
content creator, copywriter or content editor in marketing agencies and digital media,
spokesperson, image consultant or media advisor,
media analyst and social media specialist.
You can listen to our students talk about the major and studies in general in the series #gigancikomunikowania on our FB

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