1. Ability to collect information;
2. Ability to prepare journalistic materials in various forms and genres;
3. An ethical attitude that guarantees the preservation of moral standards;
4. Knowledge of the legal bases necessary in the work of a journalist;
5. Ability to work in a team.

Specialist competences:

Skills necessary to work in new media:

1. the use of ICT and mobile devices for journalistic work and for the study of online media;
2. creating, editing and publishing journalistic materials on the web;
3. ability to set up and run an online medium.

Skills necessary to work in radio and television editorial offices:

1. the ability to use a variety of journalistic genres of radio and television;
2. editing, preparation of basic radio genres, independent preparation of a radio information service, the ability to work with a microphone;
3. operating recording equipment, carrying out editing using a computer program;
4. preparation of basic television genres, work in front of the camera;
5. working with a camera, making a television montage using a computer program, writing film and television scripts.

Skills necessary to work in modern promotion, advertising and social communication:

1. practical knowledge of building a PR strategy, maintaining a positive image of the organization and creating various promotional activities;
2. knows about the work of press officers;
3. practical knowledge in the field of creating and implementing advertising strategies and promotional materials as well as work in advertising agencies.

1. use of communication techniques e.g. for the purpose of self-presentation;
2. coping with stress;
3. care for the culture of the language;
4. knowledge and application of the rules applicable to negotiation and dialogue;
5. having the ability to speak effectively in public and conduct discussions

Language competence:

– can speak English (or a foreign language of their choice) at level B2 of the Common European Framework of Reference for Languages;

– speaks English, including terminology in the field of journalism and social communication

1. the ability to negotiate, conclude contracts, conclude contracts;
2. networking useful at work (networking);
3. ability to conduct job interviews;
4. creating a plan for professional self-development;
5. the ability to set up and run a simple business.

1. knowledge and use of the MS Office environment in journalistic work: Word, Power Point, Excel and other useful computer programs and applications;
2. use of basic graphic programs and programs used for assembly;
3. carrying out radio and television editing using a computer program.

1. Has elementary research skills allowing to analyze research data as well as to construct and conduct simple media studies; is able to formulate conclusions, develop and present results (using ICT) and indicate directions for further research.
2. Can assess the usefulness of typical methods, procedures and good practices for the implementation of tasks related to various spheres of social communication.
3. He is ready to undertake studies at the master’s level.